Techly Marketing Academy

Marketing training built for the Nigerian market

Self-paced courses you work through in your own time. Pay once for a course and it’s yours for twelve months. The certificate is permanent and anyone can verify it.

Prices exclude VAT. 7.5% is added at checkout and shown on your receipt.

Analytics and Attribution · 3 courses

All three for ₦50,000 — save ₦12,000

TMA-AA-101100 level

Marketing Analytics Foundations

Metrics, Tracking and Reading Data. 6 modules and a practical lab, about 12 guided hours.

₦12,0006 modules + lab · ~12h

TMA-AA-201200 level

Attribution, Tracking Implementation and Revenue Connection

8 modules and a practical lab, about 20 guided hours.

₦20,0008 modules + lab · ~20h

TMA-AA-301300 level

Advanced Measurement

Incrementality, MMM and Measurement Strategy. 10 modules and a practical lab, about 30 guided hours.

₦30,00010 modules + lab · ~30h

AI for Marketing · 3 courses

All three for ₦50,000 — save ₦12,000

TMA-AI-101100 level

Applied AI for Marketers: Doing the Work Faster Without Breaking It

Drafting got 59% faster. The work got 20% faster. The gap is the course. 6 modules and a practical lab, about 12 guided hours.

₦12,0006 modules + lab · ~12h

TMA-AI-201200 level

AI in the Marketing Workflow: Evaluation, Quality and Cost Control

"It is fine" passes 65% of the time. A rubric passes 41.7%. Same work. 8 modules and a practical lab, about 20 guided hours.

₦20,0008 modules + lab · ~20h

TMA-AI-301300 level

AI Operating Model: Scale, Governance and the Cost Base

Seven units saved 34,016 hours. The group got ₦0.57 back per naira. 10 modules and a practical lab, about 30 guided hours.

₦30,00010 modules + lab · ~30h

Brand · 3 courses

All three for ₦50,000 — save ₦12,000

TMA-BR-101100 level

Brand Foundations: Positioning, Identity and Distinctive Assets

Brand as a commercial asset, measured rather than admired. 6 modules and a practical lab, about 12 guided hours.

₦12,0006 modules + lab · ~12h

TMA-BR-201200 level

Brand Architecture, Portfolio and Pricing Signals

Six brands, forty-one SKUs, and a brand campaign with nothing to be measured against. 8 modules and a practical lab, about 20 guided hours.

₦20,0008 modules + lab · ~20h

TMA-BR-301300 level

Brand Measurement: Trackers, Mental Availability and the Long Term

Eight waves, two instrument changes, and a ten-point gain that is four points. 10 modules and a practical lab, about 30 guided hours.

₦30,00010 modules + lab · ~30h

CRM and Lifecycle Marketing · 3 courses

All three for ₦50,000 — save ₦12,000

TMA-CA-101100 level

CRM Foundations, Consent and First Lifecycle Flows

A list you are allowed to use. 6 modules and a practical lab, about 12 guided hours.

₦12,0006 modules + lab · ~12h

TMA-CA-201200 level

Marketing Automation, Segmentation and Lifecycle Flows

Six flows, six holdouts, and what the programme actually caused. 8 modules and a practical lab, about 20 guided hours.

₦20,0008 modules + lab · ~20h

TMA-CA-301300 level

Customer Data, Retention Economics and Loyalty

Thirty-eight thousand records, twenty-seven thousand customers, and the channel that never pays back. 10 modules and a practical lab, about 30 guided…

₦30,00010 modules + lab · ~30h

Content and SEO · 3 courses

All three for ₦50,000 — save ₦12,000

TMA-CC-101100 level

Writing and Making Content That Converts

The brief, the words, and who they are for. 6 modules and a practical lab, about 12 guided hours.

₦12,0006 modules + lab · ~12h

TMA-CC-201200 level

Content Strategy, SEO and Editorial Operations

Three attribution methods, three answers, and the one that should set next year's calendar. 8 modules and a practical lab, about 20 guided hours.

₦20,0008 modules + lab · ~20h

TMA-CC-301300 level

Creative Direction, Video Production and Creative Effectiveness

The largest lever in the account, and the one nobody measures. 10 modules and a practical lab, about 30 guided hours.

₦30,00010 modules + lab · ~30h

Conversion and Funnels · 3 courses

All three for ₦50,000 — save ₦12,000

TMA-CF-101100 level

Funnel Design and the Nigerian Buyer Journey

6 modules and a practical lab, about 12 guided hours.

₦12,0006 modules + lab · ~12h

TMA-CF-201200 level

Conversion Rate Optimisation and Checkout Performance

Experiments that resolve, and the naira the checkout is losing. 8 modules and a practical lab, about 20 guided hours.

₦20,0008 modules + lab · ~20h

TMA-CF-301300 level

Commerce Economics, Experimentation Programmes and Multi-Channel Revenue

Two years of tests worth twenty-one million naira, and sixty-three million on the floor. 10 modules and a practical lab, about 30 guided hours.

₦30,00010 modules + lab · ~30h

Marketing Strategy · 3 courses

All three for ₦50,000 — save ₦12,000

TMA-FS-101100 level

Marketing Foundations

Customers, Value and the Nigerian Market. 6 modules and a practical lab, about 12 guided hours.

₦12,0006 modules + lab · ~12h

TMA-FS-201200 level

Marketing Strategy, Budgeting and Planning

A plan that survives a finance review. 8 modules and a practical lab, about 20 guided hours.

₦20,0008 modules + lab · ~20h

TMA-FS-301300 level

Growth Strategy: Market Choice, Scenario Planning and the Investment Case

Five options, one capital budget, and the number nobody had. 10 modules and a practical lab, about 30 guided hours.

₦30,00010 modules + lab · ~30h

Marketing Leadership · 3 courses

All three for ₦50,000 — save ₦12,000

TMA-ML-101100 level

Marketing Planning and Budgeting in Naira

Building a number you can defend. 6 modules and a practical lab, about 12 guided hours.

₦12,0006 modules + lab · ~12h

TMA-ML-201200 level

Running the Marketing Function: Team, Agencies, Martech and Operations

An operating audit: where the capacity went, what the stack costs, and which obligations have nobody's name on them. 8 modules and a practical lab…

₦20,0008 modules + lab · ~20h

TMA-ML-301300 level

The Chief Marketing Officer Capstone: Running Marketing as a P&L Contributor

A brand cut that reads as a success for four quarters, and a pack that claims 2.4 times the revenue. 10 modules and a practical lab, about 30 guided…

₦30,00010 modules + lab · ~30h

Paid Media · 3 courses

All three for ₦50,000 — save ₦12,000

TMA-PA-101100 level

Paid Media Foundations

Buying Attention in Naira. 6 modules and a practical lab, about 12 guided hours.

₦12,0006 modules + lab · ~12h

TMA-PA-201200 level

Performance Media: Structure, Creative Testing and Optimisation

The account the platform reports, and the account the bank sees. 8 modules and a practical lab, about 20 guided hours.

₦20,0008 modules + lab · ~20h

TMA-PA-301300 level

Advanced Paid Media: Portfolio Budgeting, Programmatic and Retail Media

The cheapest channel in the account, and why it should get less money. 10 modules and a practical lab, about 30 guided hours.

₦30,00010 modules + lab · ~30h

Public Relations · 3 courses

All three for ₦50,000 — save ₦12,000

TMA-PR-101100 level

Media Relations and Press Materials for Nigerian Newsrooms

Coverage you earned, counted honestly. 6 modules and a practical lab, about 12 guided hours.

₦12,0006 modules + lab · ~12h

TMA-PR-201200 level

Earned Media Strategy: Campaigns, Creators and Crisis

194 placements, one crisis, and the coverage report that answered the wrong question. 8 modules and a practical lab, about 20 guided hours.

₦20,0008 modules + lab · ~20h

TMA-PR-301300 level

Reputation, Public Affairs and Attributing Earned Media to Revenue

A risk register scored on the wrong axes, and a coverage report seven times too big. 10 modules and a practical lab, about 30 guided hours.

₦30,00010 modules + lab · ~30h

Social Media and Community · 3 courses

All three for ₦50,000 — save ₦12,000

TMA-SC-101100 level

Organic Social and Community Fundamentals

Posting on purpose, and knowing what it did. 6 modules and a practical lab, about 12 guided hours.

₦12,0006 modules + lab · ~12h

TMA-SC-201200 level

Social Strategy, Creator Programmes and Social Commerce

Twenty-eight creator deals, priced on followers, and what each one actually sold. 8 modules and a practical lab, about 20 guided hours.

₦20,0008 modules + lab · ~20h

TMA-SC-301300 level

Community Leadership, Advocacy and Social Revenue

A ladder nobody climbs, and a creator budget spent twice on the same audience. 10 modules and a practical lab, about 30 guided hours.

₦30,00010 modules + lab · ~30h

Traditional Media · 3 courses

All three for ₦50,000 — save ₦12,000

TMA-TM-101100 level

Traditional Media Foundations: Broadcast, Print and Out-of-Home in Nigeria

The arithmetic, the rate card and the permit. 6 modules and a practical lab, about 12 guided hours.

₦12,0006 modules + lab · ~12h

TMA-TM-201200 level

Planning and Buying Integrated Campaigns

Thirty-five lines, five markets, and the 36.6% of the budget that cannot answer back. 8 modules and a practical lab, about 20 guided hours.

₦20,0008 modules + lab · ~20h

TMA-TM-301300 level

Measuring Integrated Campaigns: Incrementality, Geo Design and Media Mix

Six markets, a stagger nobody planned, and the lift that is not where the report says it is. 10 modules and a practical lab, about 30 guided hours.

₦30,00010 modules + lab · ~30h

Common questions

How much do Techly Marketing Academy courses cost?

₦12,000 for a 100-level course, ₦20,000 at 200 level and ₦30,000 at 300 level. All three levels of one track cost ₦50,000 together, a saving of ₦12,000. Prices are in naira and there are no other fees.

How long do I keep access to a course I buy?

Twelve months of full access from the moment you pay. There is no subscription and no renewal. If your access ends you keep all your progress, so buying again resumes where you stopped rather than restarting.

Is the certificate verifiable?

Yes. Every certificate has a public verification page at its own link that anyone can open without an account. It shows the holder, the course and the date, and it does not expire — even after course access ends.

What makes this different from an international marketing course?

It is built for how Nigerian businesses actually sell. The material covers tracking WhatsApp conversations through to bank transfers and offline payments, which imported analytics training assumes away.

Do I need to be online at a particular time?

No. Every course is self-paced with no cohorts, no live sessions and no scheduled deadlines. Workbooks and datasets download so you can work offline.

How is a course assessed?

Each module has a quiz with a pass mark, and each course ends with a practical assignment that a person marks against a rubric published before you submit. A certificate is issued automatically once every lesson, quiz and the assignment are passed.