Marketing Analytics Foundations

Metrics, Tracking and Reading Data. 6 modules and a practical lab, about 12 guided hours.

What you’ll be able to do

• Classify any marketing metric as volume, rate or value and state which decision it can support.
• Explain in plain language how pageviews, events, sessions and identifiers are recorded, and why two platforms report different totals for the same campaign.
• Install a tag manager and analytics property on a small-business site and verify a conversion event in debug mode.
• Write UTM-tagged links that follow a stated naming standard and survive being copied into WhatsApp and Instagram.
• Produce a one-page weekly marketing report with a metric dictionary and three sentences of interpretation.

What’s inside

6 modules + lab · around 12 hours