Growth Strategy: Market Choice, Scenario Planning and the Investment Case

Five options, one capital budget, and the number nobody had. 10 modules and a practical lab, about 30 guided hours.

What you’ll be able to do

• Build a base case from a business's own trajectory rather than assuming flat.
• Size a growth option in drivers — sites, volume, price, cost — not in market share.
• Build a three-year incremental contribution model net of capital.
• Estimate cannibalisation and separate gross from incremental contribution.
• Run a one-at-a-time sensitivity and identify the driver that decides the answer.
• Audit which assumptions rest on evidence and which were invented.
• Express an option as a range rather than a point, and say when the range crosses zero.
• Choose a portfolio under a capital constraint and a management-capacity constraint.
• Design a staged commitment that buys information before capital.
• Write an investment case that states what it does not know.

What’s inside

10 modules + lab · around 30 hours