TMA-CC-301300 level

Creative Direction, Video Production and Creative Effectiveness

Name: Creative Direction, Video Production and Creative Effectiveness
Price: 30000 NGN
Availability: InStock

The largest lever in the account, and the one nobody measures. 10 modules and a practical lab, about 30 guided hours.

₦30,000

Plus 7.5% VAT at checkout. Pay once. Full access for 12 months. The certificate is yours permanently.

Best taken after TMA-CC-201. That’s guidance, not a gate — you can take this course whenever you like.

What you’ll be able to do

Quantify the spread between best and worst creative and compare it with channel spread.
Write a creative platform and a brief that a director can be held to.
Code a creative asset into properties that can be tested.
Test which creative properties predict revenue and which predict nothing.
Explain why an internal review score allocates budget and does not predict.
Design a creative test with the right unit, metric and comparison.
Compute cost per asset and cost per tested asset, and say which constrains the programme.
Structure a shoot as an asset system rather than as a set of finished films.
Transcreate across Nigerian languages and measure the result by region.
Write a creative effectiveness report that changes the next brief.