Writing and Making Content That Converts

The brief, the words, and who they are for. 6 modules and a practical lab, about 12 guided hours.

What you’ll be able to do

• Write a one-page creative brief stating audience, offer, single message, proof and required action.
• Draft headlines, body copy and calls to action for a landing page, a social caption and a WhatsApp broadcast from one brief.
• Choose a register — formal English, plain English, Pidgin or code-switched — against a named audience, and show why there is no single right answer.
• Produce accessible creative by default: alt text that carries meaning, burned-in captions, and plain-language rewrites.
• Produce three finished assets inside a stated naira ceiling, with the real cost logged.
• Build a two-week calendar from one anchor asset, named and tagged so its performance can be read later.

What’s inside

6 modules + lab · around 12 hours