Traditional Media Foundations: Broadcast, Print and Out-of-Home in Nigeria

The arithmetic, the rate card and the permit. 6 modules and a practical lab, about 12 guided hours.

What you’ll be able to do

• Map the television, radio, print, cinema and out-of-home inventory available in a named Nigerian state and say which vehicles reach a defined audience.
• Calculate reach, average frequency, GRPs, CPM and cost per GRP for a broadcast schedule from raw spot and audience data.
• Price a schedule from a rate card, correctly applying length loading, position premium, agency commission and VAT — and find the errors in an invoice.
• Select dayparts and programme adjacencies against an audience definition and justify the selection on cost per target GRP.
• Score out-of-home sites and sequence permits so that permitting does not become the launch blocker.
• Assemble a vetting pack and check a script and a site against the broadcast code and state signage requirements.

What’s inside

6 modules + lab · around 12 hours