Reputation, Public Affairs and Attributing Earned Media to Revenue

A risk register scored on the wrong axes, and a coverage report seven times too big. 10 modules and a practical lab, about 30 guided hours.

What you’ll be able to do

• Build a reputation risk register with owners, mitigations and a board view.
• Score risk on velocity as well as likelihood and impact, and re-rank.
• Map a regulatory and political landscape and choose which fights to take.
• Write a consultation response with a stated position and a cost of not acting.
• Find the threshold in community engagement spend and reallocate to it.
• Run the first six hours of an escalation against a written protocol.
• Design and debrief a multi-day crisis simulation.
• Brief investors and lenders on a live risk without creating a disclosure problem.
• Attribute earned media to contracted revenue with a lag and a geography.
• Write a corporate affairs profit and loss a finance director will fund.

What’s inside

10 modules + lab · around 30 hours