AI in the Marketing Workflow: Evaluation, Quality and Cost Control

"It is fine" passes 65% of the time. A rubric passes 41.7%. Same work. 8 modules and a practical lab, about 20 guided hours.

What you’ll be able to do

• Build a rubric that turns "it is fine" into a pass or a fail with a reason.
• Measure agreement between two reviewers and fix it before trusting the score.
• Sample an evaluation set that can answer questions about low-volume work.
• Compute the true cost of a completed task with a flat licence allocated properly.
• Rank your use cases by value returned per naira spent.
• Identify the use cases that destroy value and decide what to do about them.
• Find dormant licences and price them.
• Link quality escapes back to the use cases that produce them.
• Write a standing measurement routine rather than a one-off audit.

What’s inside

8 modules + lab · around 20 hours