Paid Media Foundations

Buying Attention in Naira. 6 modules and a practical lab, about 12 guided hours.

What you’ll be able to do

• Explain how an ad auction sets your cost, and give three concrete reasons a CPM rose without blaming the algorithm.
• Match a business goal to the right platform and campaign objective, and state what the wrong objective would have optimised for instead.
• Launch a complete campaign — structure, audience, placements, creative and a naira daily budget — on a live account.
• Read CPM, CPC, CTR, CPA, ROAS and frequency together to diagnose why a campaign is failing.
• Run a pre-launch compliance check covering ARCON approval, platform policy and naira billing before a single naira is spent.

What’s inside

6 modules + lab · around 12 hours