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TMA-CA-301300 level
Customer Data, Retention Economics and Loyalty
Thirty-eight thousand records, twenty-seven thousand customers, and the channel that never pays back. 10 modules and a practical lab, about 30 guided hours.
₦30,000
Plus 7.5% VAT at checkout. Pay once. Full access for 12 months. The certificate is yours permanently.
Best taken after TMA-CA-201. That’s guidance, not a gate — you can take this course whenever you like.
What you’ll be able to do
- Normalise Nigerian phone numbers and build a staged identity resolution from CRM records.
- Score a matcher on an audit sample using precision and recall, and choose where to stop.
- Recompute repeat rate, orders per customer and lifetime value on resolved identities.
- Define churn in a business with no cancellation, using each customer's own cadence.
- Rank customers by churn risk and state what the ranking is worth in margin.
- Build lifetime value and acquisition cost by acquisition cohort and by channel.
- Compute a payback period and explain why the LTV to CAC ratio cannot see the problem.
- Separate a loyalty programme's incremental effect from its members' self-selection.
- Value an outstanding points balance and test the breakage assumption behind it.
- Write a retention profit and loss an executive team can act on.
What’s inside
10 modules + lab · around 30 hours
1
A record is not a customer
1 lesson1Read this module180 minreading
2
Resolving identity in a phone-first market
1 lesson1Read this module180 minreading
3
Scoring the matcher, and the merge you must not make
1 lesson1Read this module180 minreading
4
What resolution does to every number already reported
1 lesson1Read this module180 minreading
5
Defining churn where nobody cancels
1 lesson1Read this module180 minreading
6
Ranking churn risk, and what a ranking is worth
1 lesson1Read this module180 minreading
7
Lifetime value and acquisition cost, by cohort and by channel
1 lesson1Read this module180 minreading
8
Payback, and the ratio that cannot see the problem
1 lesson1Read this module180 minreading
9
Loyalty economics: incrementality and the booked liability
1 lesson1Read this module180 minreading
10
The retention profit and loss
1 lesson1Read this module180 minreading
11
Practical Lab — Thirty-eight thousand records, twenty-seven thousand customers, and the channel that never pays back
1 lesson1Work the lab90 minreading