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TMA-CF-101100 level
Funnel Design and the Nigerian Buyer Journey
6 modules and a practical lab, about 12 guided hours.
₦12,000
Plus 7.5% VAT at checkout. Pay once. Full access for 12 months. The certificate is yours permanently.
What you’ll be able to do
- Map a real buyer journey end to end, including the WhatsApp and offline steps that never appear in analytics.
- Calculate conversion at every stage and name the one stage costing the business the most — which is rarely the one losing the most people.
- Write an offer in naira with a promise, a price, proof and a risk reversal that a first-time buyer would actually believe.
- Structure a landing page that loads and converts on a metered mobile connection.
- Choose a payment and delivery path — card, transfer, USSD or cash on delivery — and state in naira what that choice does to conversion and to cash.
What’s inside
6 modules + lab · around 12 hours
1
Mapping the buyer journey for a Nigerian business
1 lesson1Read this module120 minreading
2
Funnel stages and the arithmetic of drop-off
1 lesson1Read this module120 minreading
3
Writing the offer: promise, price, proof and risk reversal
1 lesson1Read this module120 minreading
4
Landing pages that work on metered mobile data
1 lesson1Read this module120 minreading
5
The WhatsApp-first funnel: ad click to catalogue to human close
1 lesson1Read this module120 minreading
6
Payment and delivery choice: card, transfer, USSD and cash on delivery
1 lesson1Read this module120 minreading
7
Practical Lab — Find the stage that is costing the money
1 lesson1Work the lab90 minreading