CRM Foundations, Consent and First Lifecycle Flows

A list you are allowed to use. 6 modules and a practical lab, about 12 guided hours.

What you’ll be able to do

• Design a minimum CRM data model for a small business, with the phone number as the primary key.
• Capture and record consent in a form that satisfies the NDPA and survives being asked for proof.
• Send an email campaign that reaches the inbox, and diagnose it when it does not.
• Send compliant SMS within NCC do-not-disturb and sender ID rules, costed per message in naira.
• Set up a WhatsApp Business profile, catalogue and template, and explain what opens a paid conversation.
• Build welcome, abandoned-booking and winback flows, and rank them on revenue per recipient rather than on total revenue.

What’s inside

6 modules + lab · around 12 hours