Running the Marketing Function: Team, Agencies, Martech and Operations

An operating audit: where the capacity went, what the stack costs, and which obligations have nobody's name on them. 8 modules and a practical lab, about 20 guided hours.

What you’ll be able to do

• Design a marketing org structure and role scorecards appropriate to the budget and stage of the business.
• Run a hiring process on practical assessment rather than interview impression, with a 90-day plan attached.
• Select, contract and evaluate an agency with a defined scope, service levels and media transparency terms.
• Write a brief that specifies objective, audience, constraints and success measure, and run the review loop on it.
• Assess, procure and rationalise a martech stack against total cost including foreign-currency subscriptions.
• Design an intake, prioritisation and capacity process for a small team, and compute the capacity it actually has.
• Assign and operate data protection responsibilities across consent, retention, processors and breach response.
• Design a reporting rhythm — weekly, monthly and quarterly — and say who each is written for.

What’s inside

8 modules + lab · around 20 hours