Media Relations and Press Materials for Nigerian Newsrooms

Coverage you earned, counted honestly. 6 modules and a practical lab, about 12 guided hours.

What you’ll be able to do

• Map the outlets, desks and beat journalists relevant to a Nigerian brand and identify the right contact for a given story.
• Build and maintain a media list with contact hygiene and lawful handling of journalists' personal data.
• Write a press release, fact sheet and boilerplate a business desk can run with minimal editing.
• Pitch by email and WhatsApp, applying exclusive, embargo and follow-up conventions without becoming an intrusion.
• Run a launch or media parley end to end, including accreditation, spokesperson prep and Lagos logistics.
• Log coverage and report it on quality-weighted measures, and make the case against advertising value equivalency to a manager who likes the number.

What’s inside

6 modules + lab · around 12 hours