Marketing Foundations

Customers, Value and the Nigerian Market. 6 modules and a practical lab, about 12 guided hours.

What you’ll be able to do

• Distinguish demand capture from demand creation, and classify a named business’s current activities into each.
• Segment a Nigerian market by income band, geography, language and channel access, and select a priority segment with a written rationale.
• Run five structured customer interviews and turn the transcripts into three decision-ready insights.
• Write a positioning statement and value proposition that hold up against two named competitors.
• Produce a one-page marketing plan stating objective, segment, offer, channels and the metric that will judge it.

What’s inside

6 modules + lab · around 12 hours