Performance Media: Structure, Creative Testing and Optimisation

The account the platform reports, and the account the bank sees. 8 modules and a practical lab, about 20 guided hours.

What you’ll be able to do

• Compute a break-even cost per acquisition from contribution margin, and set optimisation targets against it.
• Restructure a paid account so campaign and ad set naming maps directly to the UTM taxonomy and to reporting.
• Consolidate budgets to exit the learning phase, and justify the consolidation with the event-volume arithmetic.
• Build a search term harvesting and negative keyword routine and run it on a live Google Search account.
• Configure Performance Max and YouTube with brand exclusions and asset groups that do not absorb existing brand traffic.
• Design a creative test that can conclude at a realistic Nigerian budget, with a decision rule and a loser condition written before launch.
• Optimise a live account against measured cost per acquisition and contribution rather than platform-reported figures, and log every change with its rationale.

What’s inside

8 modules + lab · around 20 hours