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TMA-AA-201200 level
Attribution, Tracking Implementation and Revenue Connection
8 modules and a practical lab, about 20 guided hours.
₦20,000
Plus 7.5% VAT at checkout. Pay once. Full access for 12 months. The certificate is yours permanently.
Best taken after TMA-AA-101. That’s guidance, not a gate — you can take this course whenever you like.
What you’ll be able to do
- Compare last-click, first-click, position-based and data-driven attribution on one dataset and state in naira which budget decision each would produce.
- Write and enforce a UTM taxonomy with approved value lists, a link builder and a governance process across in-house and agency teams.
- Implement and verify cross-domain and cross-subdomain linking between a site and a hosted payment or booking page.
- Instrument click-to-WhatsApp journeys so a conversation that converts is traceable to the campaign that started it.
- Connect a Paystack or Flutterwave webhook to marketing data so paid orders, bank transfers, refunds and chargebacks resolve to a source.
- Configure consent capture, retention and deletion rules that satisfy the NDPA while keeping measurement usable.
What’s inside
8 modules + lab · around 20 hours
1
Attribution models and what each one hides
1 lesson1Read this module150 minreading
2
UTM taxonomy and governance
1 lesson1Read this module150 minreading
3
Cross-domain and cross-subdomain linking
1 lesson1Read this module150 minreading
4
Closing the WhatsApp attribution gap
1 lesson1Read this module150 minreading
5
Offline, bank-transfer and cash payment attribution
1 lesson1Read this module150 minreading
6
Connecting Paystack and Flutterwave to marketing data
1 lesson1Read this module150 minreading
7
Server-side tracking and conversion APIs
1 lesson1Read this module150 minreading
8
Consent-aware measurement under the NDPA
1 lesson1Read this module150 minreading
9
Practical Lab — Close the WhatsApp-to-bank-transfer loop, and price what it recovers
1 lesson1Work the lab90 minreading