Marketing Automation, Segmentation and Lifecycle Flows

Six flows, six holdouts, and what the programme actually caused. 8 modules and a practical lab, about 20 guided hours.

What you’ll be able to do

• Map a customer lifecycle with stages, entry triggers and the intervention appropriate to each moment.
• Build RFM and behavioural segments from raw order data and assign a differentiated treatment and sending pressure to each.
• Design onboarding and retention flows with defined exit conditions and suppression rules.
• Write a sunset policy and a winback flow, and price what continuing to message dormant contacts costs the rest of the list.
• Configure WhatsApp Business Platform messaging within template category, quality rating and opt-in constraints, and cost it per conversation.
• Implement a lead scoring model and a written sales–marketing service level agreement with both sides' obligations.
• Select and implement an automation platform on a scored requirement set and a three-year naira total cost of ownership.
• Diagnose and fix deliverability across authentication, reputation, list hygiene and content, and report it as a commercial number.

What’s inside

8 modules + lab · around 20 hours