Content Strategy, SEO and Editorial Operations

Three attribution methods, three answers, and the one that should set next year's calendar. 8 modules and a practical lab, about 20 guided hours.

What you’ll be able to do

• Write a one-page content strategy that names audience jobs, pillars, channel roles and the decision each piece is meant to unblock.
• Build a demand map for Nigerian search from tools, site search, sales objections and WhatsApp enquiry logs, including Pidgin and transliterated queries.
• Structure a topic cluster with internal linking rules and a refresh cadence, and decide between refreshing and rewriting on evidence.
• Audit and fix on-page and content-side SEO for users on metered mobile data, and price what page weight costs in lost journeys.
• Write briefs for writers, designers and art directors specific enough to be executed without rework, and give correcting feedback without rewriting the work.
• Operate an editorial calendar with named owners, turnaround times, approval gates and a claims review step for regulated categories.
• Build a costed monthly production plan and a freelancer rate matrix, and compute the true cost of a piece including its revision rounds.
• Define an AI usage policy with source discipline, verification and disclosure, and state which editorial responsibilities cannot be delegated.

What’s inside

8 modules + lab · around 20 hours