Commerce Economics, Experimentation Programmes and Multi-Channel Revenue

Two years of tests worth twenty-one million naira, and sixty-three million on the floor. 10 modules and a practical lab, about 30 guided hours.

What you’ll be able to do

• Build a contribution margin per order from price, goods, commission, fees and logistics.
• Price a refused delivery and quantify what return-to-origin costs a business.
• Compare payment rails on fee, refusal rate and settlement delay together.
• Identify the orders that lose money and separate the two reasons they do.
• Evaluate a free-delivery threshold on the contribution of the orders around it.
• Compare channels on contribution per order rather than on revenue.
• Run an experimentation programme as a portfolio with a hit rate and an expected value.
• Explain why measured lifts on winners overstate, and quantify the shrinkage.
• Reconcile a programme's claimed uplift against what the business actually did.
• Write a commerce P&L that ranks the year's opportunities by size.

What’s inside

10 modules + lab · around 30 hours