CRM and Lifecycle Marketing

The full ladder, from foundations to advanced

CRM Foundations, Consent and First Lifecycle Flows · Marketing Automation, Segmentation and Lifecycle Flows · Customer Data, Retention Economics and Loyalty · around 62 hours in total.

₦50,000 for all three

Bought separately they come to ₦62,000 — you save ₦12,000. Twelve months’ access to each.

TMA-CA-101100 level

CRM Foundations, Consent and First Lifecycle Flows

A list you are allowed to use. 6 modules and a practical lab, about 12 guided hours.

₦12,0006 modules + lab · ~12h

TMA-CA-201200 level

Marketing Automation, Segmentation and Lifecycle Flows

Six flows, six holdouts, and what the programme actually caused. 8 modules and a practical lab, about 20 guided hours.

₦20,0008 modules + lab · ~20h

TMA-CA-301300 level

Customer Data, Retention Economics and Loyalty

Thirty-eight thousand records, twenty-seven thousand customers, and the channel that never pays back. 10 modules and a practical lab, about 30 guided hours.

₦30,00010 modules + lab · ~30h