Paid Media

The full ladder, from foundations to advanced

Paid Media Foundations · Performance Media: Structure, Creative Testing and Optimisation · Advanced Paid Media: Portfolio Budgeting, Programmatic and Retail Media · around 62 hours in total.

₦50,000 for all three

Bought separately they come to ₦62,000 — you save ₦12,000. Twelve months’ access to each.

TMA-PA-101100 level

Paid Media Foundations

Buying Attention in Naira. 6 modules and a practical lab, about 12 guided hours.

₦12,0006 modules + lab · ~12h

TMA-PA-201200 level

Performance Media: Structure, Creative Testing and Optimisation

The account the platform reports, and the account the bank sees. 8 modules and a practical lab, about 20 guided hours.

₦20,0008 modules + lab · ~20h

TMA-PA-301300 level

Advanced Paid Media: Portfolio Budgeting, Programmatic and Retail Media

The cheapest channel in the account, and why it should get less money. 10 modules and a practical lab, about 30 guided hours.

₦30,00010 modules + lab · ~30h