Marketing Strategy

The full ladder, from foundations to advanced

Marketing Foundations · Marketing Strategy, Budgeting and Planning · Growth Strategy: Market Choice, Scenario Planning and the Investment Case · around 62 hours in total.

₦50,000 for all three

Bought separately they come to ₦62,000 — you save ₦12,000. Twelve months’ access to each.

TMA-FS-101100 level

Marketing Foundations

Customers, Value and the Nigerian Market. 6 modules and a practical lab, about 12 guided hours.

₦12,0006 modules + lab · ~12h

TMA-FS-201200 level

Marketing Strategy, Budgeting and Planning

A plan that survives a finance review. 8 modules and a practical lab, about 20 guided hours.

₦20,0008 modules + lab · ~20h

TMA-FS-301300 level

Growth Strategy: Market Choice, Scenario Planning and the Investment Case

Five options, one capital budget, and the number nobody had. 10 modules and a practical lab, about 30 guided hours.

₦30,00010 modules + lab · ~30h