Conversion and Funnels

The full ladder, from foundations to advanced

Funnel Design and the Nigerian Buyer Journey · Conversion Rate Optimisation and Checkout Performance · Commerce Economics, Experimentation Programmes and Multi-Channel Revenue · around 62 hours in total.

₦50,000 for all three

Bought separately they come to ₦62,000 — you save ₦12,000. Twelve months’ access to each.

TMA-CF-101100 level

Funnel Design and the Nigerian Buyer Journey

6 modules and a practical lab, about 12 guided hours.

₦12,0006 modules + lab · ~12h

TMA-CF-201200 level

Conversion Rate Optimisation and Checkout Performance

Experiments that resolve, and the naira the checkout is losing. 8 modules and a practical lab, about 20 guided hours.

₦20,0008 modules + lab · ~20h

TMA-CF-301300 level

Commerce Economics, Experimentation Programmes and Multi-Channel Revenue

Two years of tests worth twenty-one million naira, and sixty-three million on the floor. 10 modules and a practical lab, about 30 guided hours.

₦30,00010 modules + lab · ~30h