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Analytics and Attribution

The full ladder, from foundations to advanced

Marketing Analytics Foundations · Attribution, Tracking Implementation and Revenue Connection · Advanced Measurement · around 62 hours in total.

₦50,000 for all three

Bought separately they come to ₦62,000 — you save ₦12,000. Twelve months’ access to each.

TMA-AA-101100 level

Marketing Analytics Foundations

Metrics, Tracking and Reading Data. 6 modules and a practical lab, about 12 guided hours.

₦12,0006 modules + lab · ~12h
TMA-AA-201200 level

Attribution, Tracking Implementation and Revenue Connection

8 modules and a practical lab, about 20 guided hours.

₦20,0008 modules + lab · ~20h
TMA-AA-301300 level

Advanced Measurement

Incrementality, MMM and Measurement Strategy. 10 modules and a practical lab, about 30 guided hours.

₦30,00010 modules + lab · ~30h