Traditional Media

The full ladder, from foundations to advanced

Traditional Media Foundations: Broadcast, Print and Out-of-Home in Nigeria · Planning and Buying Integrated Campaigns · Measuring Integrated Campaigns: Incrementality, Geo Design and Media Mix · around 62 hours in total.

₦50,000 for all three

Bought separately they come to ₦62,000 — you save ₦12,000. Twelve months’ access to each.

TMA-TM-101100 level

Traditional Media Foundations: Broadcast, Print and Out-of-Home in Nigeria

The arithmetic, the rate card and the permit. 6 modules and a practical lab, about 12 guided hours.

₦12,0006 modules + lab · ~12h

TMA-TM-201200 level

Planning and Buying Integrated Campaigns

Thirty-five lines, five markets, and the 36.6% of the budget that cannot answer back. 8 modules and a practical lab, about 20 guided hours.

₦20,0008 modules + lab · ~20h

TMA-TM-301300 level

Measuring Integrated Campaigns: Incrementality, Geo Design and Media Mix

Six markets, a stagger nobody planned, and the lift that is not where the report says it is. 10 modules and a practical lab, about 30 guided hours.

₦30,00010 modules + lab · ~30h