Brand

The full ladder, from foundations to advanced

Brand Foundations: Positioning, Identity and Distinctive Assets · Brand Architecture, Portfolio and Pricing Signals · Brand Measurement: Trackers, Mental Availability and the Long Term · around 62 hours in total.

₦50,000 for all three

Bought separately they come to ₦62,000 — you save ₦12,000. Twelve months’ access to each.

TMA-BR-101100 level

Brand Foundations: Positioning, Identity and Distinctive Assets

Brand as a commercial asset, measured rather than admired. 6 modules and a practical lab, about 12 guided hours.

₦12,0006 modules + lab · ~12h

TMA-BR-201200 level

Brand Architecture, Portfolio and Pricing Signals

Six brands, forty-one SKUs, and a brand campaign with nothing to be measured against. 8 modules and a practical lab, about 20 guided hours.

₦20,0008 modules + lab · ~20h

TMA-BR-301300 level

Brand Measurement: Trackers, Mental Availability and the Long Term

Eight waves, two instrument changes, and a ten-point gain that is four points. 10 modules and a practical lab, about 30 guided hours.

₦30,00010 modules + lab · ~30h